Yorkville menswear shop Eton of Sweden is stirring controversy with a window display that seems to reference racial violence.

//

The shop is not the first to use offensive symbols in a display or advertising campaign.

We take a look at some controversial marketing campaigns in recent years.

Sainsbury’s

A U.K. grocery store removed a display for the 12 Years a Slave DVD — a film depicting the horrors of the African American slave experience — that featured a mannequin decked out in clothing from the store seeming to attempt a similar look to the main character of the film.

Eska

The Quebec-based water company faced backlash for its “Eskan Warriors” television and print ad campaign in 2011. The ads showed three men in caricature native garb claiming to be the protectors of the water’s purity. It was particularly offensive given that the water is sourced from traditional Algonquin lands. The Algonquin Anishinabeg Nation Tribal Council called for a boycott and apology. The company was resistant to the criticism at first, but eventually the ad was taken down from Toronto and Montreal subway stations and removed from the airwaves.

Starbucks

In 2002, the Seattle-based coffee shop chain came out with a print ad campaign that critics accused of being insensitive in light of the 9/11 tragedy. Two tall cups sit staggered as a dragonfly hovers precariously on path with the twin cups under the tag line “Collapse into cool.” The company released a statement saying it never meant to be offensive or insensitive and pulled the campaign from all the U.S. and Canadian stores where it had been posted.