“It’s a good time for us to tell our story. Some kids from Coxwell helped touch the world,” says the street-hardened voice, over an old-school beat.
Ice Cube? Dr. Dre? Not quite. It’s Shant Mardirosian, founder of Toronto-based burger chain Burger’s Priest.
He and his crew are channelling ground-breaking hip hop group N.W.A. in a parody video called “Straight Outta Coxwell.”
Driving around the ’hood – which, in this case, is Queen Street East and Coxwell Avenue – Mardirosian and his team stop to party with starstruck locals, and reflect on their humble beginnings with lines like, “We put it all on the griddle – our anger and frustration with char-broilers.”
N.W.A., one of hip hop’s most influential groups, are a hot topic this summer, thanks to Straight Outta Compton, a new bio-pic named after their 1988 debut album.
Mardirosian and company may not have reached N.W.A. levels of fame yet, but they’re building a name for themselves in the burger trade.
Burger’s Priest started with a small joint at Queen and Coxwell in 2010, and now has eight locations in the GTA, one in Edmonton and one in Hamilton.
This isn’t the Priest’s first parody video.
In December 2014, Mardirosian posted a clip of himself fending off allegations he neglected to put napkins in a take-out bag – a note-for-note takeoff of an infamous press conference with basketball player Allen Iverson.