A Toronto waterfront festival that hosted an unexpectedly controversial giant rubber duck says it generated millions of dollars in economic activity.
The Redpath Waterfront Festival says a study conducted by Enigma Research shows the economic impact of the festival was a record $7.6 million.
About 750,000 people attended, which the festival attributes in part to the attraction billed as the world’s largest rubber duck.
So was the world’s largest rubber duck worth its inflated price tag?Festival organizers now say drew in $7.6M of economic activity pic.twitter.com/FS5aaN4jUf
— Amanda Ferguson (@CityNewsAmanda) October 12, 2017
The six-storey, 13,600-kilogram yellow duck was brought to Toronto by the festival at a total cost of $200,000.
The Ontario government gave the festival an approximately $120,000 grant, which Opposition politicians called an absurd use of taxpayer dollars.
The festival says area businesses reported record sales over that Canada Day weekend and that water taxis received a boost in business after a challenging summer due to Toronto island closures.
Here are some facts and figures about the giant duck and festival.
- Economic impact of festival: $7.6 million
- Festival attendance: 750,000
- Percentage of tourists who attended: 31
- Height of duck: six storeys
- Weight of duck: 13,600 kilograms
- Cost to bring duck to Toronto: $200,000
- Funding from province: $120,000
- Funding from federal government: $250,000 (for six-city tour)
With files from News Staff