Toronto has a brand new state-of-the-art movie theatre, but it’s one you hope you never have to take your kids to.
The red carpet was rolled out in front of Sick Kids Hospital Friday for the official opening of The Hollywood Theatre. The 230-seat cinema will showcase first-run movies for patients and their families and ” Shrek The Third” got it started in style. The theatre was made possible through a $1 million donation and some support from the entertainment industry. The specs are impressive, including a digital and 35mm projection system and Dolby surround sound. The theatre was conceived by filmmaker and advertising executive Barry Avrich, who wanted to create an industry standard movie experience.
“It’s about minimizing the negative impact of illness and hospitalization,” said Sick Kids Foundation President Michael O’Mahoney.
“Barry Avrich recognized this need, and has been instrumental in rallying community support and gaining backing from the Canadian entertainment industry to make this theatre a reality for our patients. It is this type of initiative that makes Sick Kids one of the greatest children’s hospitals in the world.”
Averich said it’s all about giving the kids something positive to remember.
“From the day you first enter a movie theatre and for the rest of your life, the emotional impact and ability to escape is an experience exclusive to film. I am thrilled to ensure that no child sick or healthy will be denied this experience,” he said. The theatre will screen movies each week including new releases from major studios and family movies from a film library and all of the films will also be broadcast into patient rooms via closed circuit television.