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Rocco Rossi Unveils New Look For His Campaign

“How you doin’?”

Rocco Rossi is trying to win over some voters by playing up some Italian stereotypes.

With a recent survey showing Rob Ford has an overwhelming lead, Rossi launched a new ad campaign Monday with just over a month to go before Torontonians head to the polls.

Rossi’s new posters and radio ads use Wise Guy and GoodFella references. Another poster uses bocce balls to get its point across: “Power to the people. Take back your City Hall. Rocco’s voter recall means you recall him if he doesn’t deliver. Now that’s Bocce Balls.”

Click below to hear his radio ads:

http://www.youtube.com/watch?v=6OS1Vw5SVhQ&fs=1&hl=en_US http://www.youtube.com/watch?v=28lhgWm9fbw&fs=1&hl=en_US http://www.youtube.com/watch?v=28lhgWm9fbw&fs=1&hl=en_US

He’s also launched some videos voiced by Conservative MP Peter Kent. They’re meant to give voters a sense of who Rossi is as a person and not only as a candidate. The videos outline his achievements and background, including heading up the Ontario Heart and Stroke Foundation, how he earned his way to study at top schools without money and his parents, who moved to Toronto from Italy in the 1950s.

The candidate has also revamped his website.

With the new look of his campaign, Rossi claims he’s now “the only candidate who can challenge Rob Ford.”

A recent poll suggests 46 per cent of decided voters plan to cast a ballot for Ford on Oct. 25. George Smitherman has 21 per cent support and Joe Pantalone was third with 17 per cent.