Flash Mob At Union Station? Just Another Day For Toronto Rehab

Did you see something different on your Monday morning commute?

Toronto Rehab staged frozen flash mobs all over the downtown core to raise awareness about disability in Ontario – and what the hospital is doing to help.

“We want to take the campaign to the streets at a grassroots level, in addition to more formal channels,” Jennifer Ferguson, vice-president of marketing & communications, explained in a phone interview.

“Reactions were mixed – some people just walk on by, but others stop and take a moment to look and read, and told their friends “there’s something weird going on,” she added.

Supporters donned black and white t-shirts with either the number one or the number two emblazoned across the front and back. They silently held signs at Union Station, City Hall, Yonge and Dundas, and many other locations.

That’s because as Canada’s population ages, one in two of us will be touched by disability. The “Baby Boomers” are aging and the number of people living with chronic disease and injury is increasing.

“That number one in two is staggering,” Ferguson said.

“That’s brothers, sisters, husbands, wives, children, parents…it will affect all of us and we need to pay more attention to how critical rehabilitation is,” she said.

The hospital is hoping the flash mob will not only highlight the programs on offer, but will also encourage people to donate.

Toronto Rehab is a publicly funded hospital like any other. And if people understand more of what we do, they will be more inclined to help us. Rehab is just as critical to recovery process as other parts of health care system. We want people to be aware of the work we do, so people can get better faster and live independently,” Ferguson said.

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