CRTC orders broadcasters to turn down the volume on ads
Posted September 14, 2011 10:05 am.
This article is more than 5 years old.
Canada’s federal telecom regulator is telling broadcasters to turn down the volume on commercials, saying they can’t be any louder than television programs.
The Canadian Radio-television and Telecommunications Commission said broadcasters have a year to comply with the ruling.
“Broadcasters have allowed ear-splitting ads to disturb viewers and have left us little choice but to set out clear rules that will put an end to excessively loud ads,” the CRTC chairman, Konrad von Finckenstein, said in a release on Tuesday.
“The technology exists, let’s use it.”
Last February, the CRTC asked Canadians if they think TV ads are too loud. Of the seven thousand who replied, the overwhelming majority said “yes.”
With files from The Canadian Press
