From smart phone to smart foods: App makes responsible eating easier

ThisFish, a new smart phone application, promises to make responsible eating easier, by showing shoppers just where their fish and seafood comes from.

“Food is important to me and I want to know where it comes from,” one shopper said.

David Smith, the vice-president of sustainability at Sobey’s, says customers can learn everything about their seafood, including when and where it was caught, how fresh it is – and even the name of fisherman.

Rima Kar has more in the video.

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