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Citytv launches video app for iPhone

Building on its successful iPad app, Citytv launched the Citytv Video App for iPhone on Thursday — streaming live local content and prime-time tv shows on demand.

Live content on the new app includes Breakfast Television Toronto, CityLine and the upcoming New Year’s Eve Bash live from Nathan Phillips Square.

The app also includes on-demand, prime-time content, featuring entire episodes and never-before-seen clips of hit series New Girl, Terra Nova, 2 Broke Girls, Modern Family and Person of Interest, to name a few.

Shows are available the day after they appear on Citytv, so users can watch programming on their way into work or on their lunch break at the office.

The app is currently available for free on the  iTunes Canada App Store.

Last year, Citytv launched the Citytv Video App for iPad — becoming the first broadcaster to offer prime-time content on the tablet device. It remains among the top 15 entertainment apps in the iTunes Canada App Store.

 “Citytv continues to remain at the forefront of innovative digital content. The new app for iPhone offers the same great user experience as our popular iPad app,” said Andrea Gagliardi,  Rogers Digital Media’s GM and senior director of broadcasting.

“This new app demonstrates our ongoing commitment to deliver unique, entertaining and informative content to our viewers anytime and anywhere on multiple devices.”

In addition to live and on-demand programming, the Citytv iPhone app includes a notification service that reminds users when their favourite shows are available on the app and on TV, as well as the ability to save both viewing past and favourite clips. Video links can also be easily shared on Facebook, Twitter and via email.