RIM showing off BlackBerry 10 prototype to Toronto app developers

Research In Motion (RIM) is taking its BlackBerry 10 prototype to developers in Toronto Thursday in the hopes of getting them onside and creating apps for the new platform.

The day-long event is part of the BlackBerry 10 Jam World Tour, which was most recently in New York and stretches throughout the summer.

The new operating system, which will debut on a line of new BlackBerry smartphones later this year, is seen as an important part of RIM’s attempt to regain a position in the market it once dominated.

The Waterloo, Ont.-based company has been working to turn around operations after watching its market share erode as Apple’s iPhone and smartphones running Google’s Android operating system grew in popularity.

Getting developers excited about creating apps for the BlackBerry 10 is a big part of that strategy.

RIM has also begun the grim task of cutting jobs in a bid to save $1 billion as part of a plan to right the company.

It’s looking for at least $1 billion in savings by the end of its 2013 financial year and job cuts are part of that plan.

RIM, which has not provided specific numbers regarding the cuts, is expected to deliver a business update when it reports its first-quarter results next week.

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