If the midnight launch of My Bloody Valentine’s long awaited third album is any indication, fans are excited.
The album mbv launched online at midnight(GMT) through the band’s website and demand was so high that the site crashed almost instantly.
This is the Dublin based alternative-rock band’s first album in 22-years.
“I think with this record, people who like us will immediately connect with something,” lead singer Kevin Shields told British magazine NME. “Based on the very, very few people who’ve heard stuff – some engineers, the band, and that’s about it – some people think it’s stranger than ‘Loveless’. I don’t. I feel like it really frees us up, and in the bigger picture it’s 100 per cent necessary.”
Word of the new album began last spring and over Christmas Shields announced that the album was finished although no release date was given.
On Saturday afternoon they announced on their Facebook page that the album would launch that day at midnight.
Mbv is currently only available as a digital download through the band’s website but fans will soon be able to buy it on CD and vinyl.
The nine-track album is a follow up to their critically acclaimed 1991 album Loveless.
The band will embark on a UK tour in March. No word on if they will be heading to North America to support the album.