Rogers Communications Inc. says it will donate $100,000 to the Canadian Red Cross to help residents affected by the flooding in Calgary and other communities in southern Alberta.
The Toronto-based company also said Friday that cellphone customers who want to help can donate $5 to the Canadian Red Cross by sending a free text message with the word ABHELP to 4664.
“Our thoughts are with everyone affected by this devastating flooding in Alberta,” Rogers senior director of community investment Peter King said in a statement.
Communities throughout southern Alberta continued to fight a watery onslaught that began with torrential rains Wednesday night.
From Canmore and Banff in the mountain parks through to Calgary and points east, overflowing rivers continued to wash out roads and bridges, inundate homes and turn streets into dirt-brown tributaries thick with smashed trees and furniture.
Four people in flooded areas south of Calgary are feared dead, the Mounties say.
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With files from The Canadian Press