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Red curb pilot project to improve traffic flow: Ford

Mayor Rob Ford paints a curb red as part of a pilot project to help motorists avoid parking in prohibited zones. CITYNEWS

The City of Toronto is now painting select sidewalk curbs red to show motorists where parking is prohibited, Mayor Rob Ford says.

“These red curbs will help drivers by making it crystal clear where they can park and where they cannot park,” Ford said Tuesday.

The mayor was on University Avenue to unveil the pilot project which he says will keep parked cars off key routes and help improve the flow of traffic. A total of nine sidewalks have been chosen for the pilot project, which the city will monitor over six to eight months and then evaluate.

Many of the red curbs will be in areas where there are crosswalks, transit stops or fire hydrants, he said.

He added that the red curbs will also help motorists avoid unnecessary parking tickets and “save their hard-earned money.”

Ford said his administration was tackling the negative effects of traffic congestion which is why it recently announced an aggressive plan to co-ordinate traffic signals and improve the flow of traffic at over 1,000 city intersections.

The red curb pilot “was another important step in our plan,” he said.

The nine sites are:
University Avenue north of Armoury Street
University south of Armoury
Spadina Avenue near Dundas Street West
John Street north of Wellington Street West
two locations on Armoury
St. Clair Avenue and Dufferin Street
Town Centre Court near the Scarborough Civic Centre
North York Boulevard east of Beecroft Road