Hometown rapper Drake will team up with the Toronto Raptors in an effort to rebrand the team according to a report from the Toronto Star.
The announcement of the partnership is expected to be made during the Raptors media day on Monday.
The Star says the international superstar will become the Raptor’s Global Ambassador and act as a host, business partner and consult for the NBA team.
Drake has often been seen court side at the Air Canada Centre for Raptors games when he is in town.
Mayor Rob Ford will reportedly be in attendance for the announcement.
Tell us your thoughts on the partnership in the comments below.