Toronto Raptors launch ‘We The North’ campaign celebrating Canada
Posted April 17, 2014 8:00 am.
This article is more than 5 years old.
The Toronto Raptors have launched a new marketing campaign called #WeTheNorth, celebrating the fact that they are the only NBA team in Canada.
They released a one-minute video on YouTube that shows teams playing at a variety of local Toronto basketball courts as well as a field of ice.
Drake, who was named the Raptors’ global ambassador in September, was heavily involved in the new video as well as the campaign.
More videos are expected to be released in the coming months.
However, the video is not tied to the NBA playoffs, where the Raptors will face the Brooklyn Nets. Instead, it’s about the team’s future.
Check out the video below and let us know what you think in the comments.