Beastie Boys get $1.7M jury award in NY copyright case against energy-drink maker Monster

By Larry Neumeister, The Associated Press

NEW YORK, N.Y. – It’s a rap: The Beastie Boys have won $1.7 million in a copyright violation case against the maker of Monster Energy drink.

Thursday’s ruling ends a case in which the two surviving members of the band testified about their staunch opposition to the use of their music in commercial endorsements.

“We’re happy,” rapper Adam “Ad-Rock” Horovitz said outside the courtroom after the federal court jury in Manhattan returned its verdict after a day of deliberations.

The Corona, California-based Monster Energy Co. had admitted wrongly using Beastie Boys songs in a video that was online for five weeks. But the beverage maker insisted it should owe no more than $125,000. The Beastie Boys had sought $2 million.

Horovitz clasped his wife’s hand tightly in the first row of spectator seating as the judge read aloud a verdict in which jurors found Monster had committed wilful copyright infringement involving five songs: “Sabotage,” ”So Watcha Want,” ”Make Some Noise,” ”Pass the Mic” and “Looking Down the Barrel of a Gun.”

Jurors chose to award $120,000 for each of 10 violations of copyright.

The jury also awarded an additional $500,000 after finding that Monster used the bands’ persona without permission, suggesting a false endorsement of Monster’s products.

The sometimes lighthearted New York rappers were humourless at trial, with Horovitz sitting intently through testimony and deliberations for a case he clearly took seriously. As it became clear the band was getting almost everything it asked for, Horovitz nodded in agreement with several of the findings. He hugged his wife after the verdict.

Outside court, he said the band wanted to thank the jury. Jurors had already left the building, with each of them declining comment.

Lawyers for Monster said the company would appeal.

The eight-day trial featured testimony from Horovitz and bandmate Michael “Mike D” Diamond, who also attended the trial most days. Another member of the band, the gravelly-voiced rapper Adam “MCA” Yauch, died in May 2012 at age 47 after a nearly three-year battle with cancer.

Horovitz had testified the legendary hip-hop group would never license songs to endorse commercial products.

Diamond testified that the band is protective of and dependent for revenue on its existing catalogue of music since Yauch died.

“We cannot tour. We cannot make recordings,” he said.

The Beastie Boys, inducted into the Rock and Roll Hall of Fame in 2012, have turned out four No. 1 albums and sold more than 40 million records as they helped bring hip-hop to the mainstream over the last three decades. In 1986, they topped the charts with their debut, “Licensed to Ill,” which include the anthem “(You Gotta) Fight for Your Right (To Party!)”

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Follow Larry Neumeister at http://twitter.com/Lneumeister

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