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Federal government unveils ads warning of drug-impaired driving dangers

Last Updated Dec 5, 2017 at 10:51 am EST

An ad that is part of the Government of Canada's "Don’t Drive High" campaign. Photo credit: Government of Canada/Facebook

Ahead of its July deadline for legalizing recreational marijuana use in Canada, the federal government has launched a campaign warning of the risks of drug-impaired driving.

Public Safety Minister Ralph Goodale unveiled a series of advertisements Tuesday that will air on TV, radio, online and in movie theatres.

Others will appear on billboards and in other public spaces.

The public service video ads depict a group of young people, laughing and talking after smoking drugs, who get into a devastating auto accident.

One of the ads is posted below (credit: Government of Canada):

Goodale says recent public opinion research suggests that half of young people aged 16 to 24 believe that driving while under the influence of cannabis is more socially acceptable than getting behind the wheel while drunk.

The group MADD Canada, which has been running its own ads for months, says people, particularly youth, need to know the real dangers of driving while on drugs.

The campaign is in partnership with MADD Canada, Young Drivers of Canada, the Canadian Automobile Association and the Canadian Association of Chiefs of Police.

Goodale says the message is simple: “Don’t drive high.”

“Too many Canadians badly need to hear that message,” the minister said as he launched the campaign at Carleton University.

“Too many people downplay the potentially deadly risks of driving high.”

Several provinces have enacted or proposed legislation aimed at cracking down on drug-impaired driving.

The Saskatchewan government last week proposed a zero tolerance law that would see a drivers’ licences immediately suspended if they are accused of driving under the influence of drugs.

The measures include vehicle seizures of 30 or 60 days if a driver is also impaired by alcohol.

Federal Criminal Code provisions on drug-impaired driving are also expected to take effect in the next couple of months.