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Calling on women entrepreneurs: Digital series aims to highlight diversity in business

Last Updated Jul 9, 2020 at 11:12 am EST

TORONTO – A new digital series aims to highlight self-identified women entrepreneurs from diverse and underrepresented communities.

The application process for Startup & Slay’s second series is now open, with the goal of sharing stories from women who have started up and grown small businesses in Canada.

“These are turbulent times with both the COVID-19 pandemic and the acknowledgement of the toll racism has taken on communities of colour – particularly in the areas of business and simply trying to make a living,” said Emily Mills, founder of How She Hustles/Startup & Slay. “With this digital series we are hoping to change how we perceive entrepreneurs in this country and broaden that definition so more people can see themselves reflected.”

Applications from non-binary entrepreneurs are also welcome.

The COVID-19 pandemic has forced businesses of all sizes to change the way they operate. Recent discussions around racism and inclusivity have also pushed companies to “pivot and change their game-plans.”

“We want to hear how women-led businesses have been able to keep afloat and, in some cases, increase their productivity during the pandemic,” a release reads.

The digital series is sponsored by CIBC and Rogers Sports & Media is the exclusive media partner.

Entrepreneurs selected to share their stories through the series will be featured in weekly livestreamed video chats during the month of October, which is Small Business Month

Applications will be taken until July 31.

Rogers is the parent company of this station