Luxury parka maker Canada Goose says it will stop using fur in its products

By Lucas Casaletto

Canada Goose Holdings Inc. says it will stop making products using fur by the end of next year.

The luxury parka maker will stop buying fur by the end of this year and stop manufacturing with fur no later than the end of 2022.

The company has been using wild coyote fur from Western Canada and the U.S.

Canada Goose CEO Dani Reiss says the decision will transform how the company makes its products.

“Our focus has always been on making products that deliver exceptional quality, protection from the elements, and perform the way consumers need them to; this decision transforms how we will continue to do just that,” said Reiss.

“We continue to expand – across geographies and climates – launching new categories and products designed with intention, purpose and functionality. At the same time, we are accelerating the sustainable evolution of our designs.”

The change comes after the company said last year that it would start using reclaimed fur and stop purchasing new fur in 2022.

Canada Goose has faced criticism from some animal rights groups for its use of fur.


“This is a significant step forward toward building a more humane and sustainable world. We applaud Canada Goose’s commitment to end the use of all fur by late 2022 and the leadership position they are taking in their industry,” said Barbara Cartwright, CEO of Humane Canada.

Several protests have been held in Toronto in recent months. In March, armed with signs proclaiming, “Canada Goose: Shameless Cruelty,” PETA protesters rallied outside Reiss’ home to call on him to stop using real fur and feathers in Canada Goose’s designs.

“PETA and its affiliates are suspending their international campaigns against Canada Goose today, after years of eye-catching protests, hard-hitting exposés, celebrity actions, and legal battles, as the company has finally conceded and will stop using fur – sparing sensitive, intelligent, coyotes from being caught and killed in barbaric steel traps,” said PETA President Ingrid Newkirk in a statement.

“PETA will now re-engage the company to push for an end to its use of feathers, which geese and ducks continue to suffer for.”

Similar rallies were held outside of the Toronto International Film Festival (TIFF); an event sponsored by Canada Goose.

“As a marketing ploy, the company sometimes gives away fur-trimmed or down-filled jackets to film crews and cast members when they’re shooting in cold climates,” said PETA in 2020.

Other protests have been held in Montreal, Boston, New York, and Pittsburgh.


With files from The Canadian Press

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