Expensive Wrinkle Creams No Better Than Cheap Kind

Money, though, goes a lot farther.

Which may explain a new study from non-profit magazine Consumer Reports, which found that those expensive creams designed to iron out wrinkles on your face may really only be ironing out the bulges in your wallet.

Researchers claim there’s no evidence that buying creams worth hundreds of dollars is any better than the type worth 20 bucks that you can buy at a drug store.

They tested the creams for 12 weeks using a range of equipment to see which – if any – of the creamy additives were better for the face of volunteers.

The result – even the most expensive potions reduced wrinkles by only 10 percent, a change they called “barely perceptible to the human eye.”

That made it a wash when it came to noticing any difference between a product like La Prairie Cellular, which sells for about $335, and Roc Rentinol Wrinkle Cream, which can be yours for just $40.

The crème of the creams? Something called Olay Regenerist. It’s only about $20-$30.

“It’s hard for consumers because they don’t know,” agrees dermatologist Dr. Sandy Skotnicki-Grant.

Women, who are the primary target for the companies pushing the face savers, claim they don’t usually fall for the claims.

“I think basically if you were to analyze all of the products they would be probably made pretty much out of the same things,” surmises Gloria McSharon, who admits to using some of the creams.

Lauren Sullivan believes all the claims and counterclaims serve to confuse consumers. “I think that they think they’re getting something more when they spend more money,” she maintains.

But Consumer Reports concludes that’s all wrong and that no cream can really reverse the effects of aging. What can? Using another kind of cream – the one that protects you from the sun in the blazing heat of summer.

And quitting smoking. 

Both are a lot cheaper than the alternatives. And in the end, both are better for your overall health.