Justin Bieber sells entire music catalogue for $200M

By David Friend, The Canadian Press

Justin Bieber has sold the rights to his entire back catalogue, including megahits “Despacito,” “Sorry,” and “Baby,” to Hipgnosis Song Management.

The song investment company says it’s struck an agreement with the Stratford, Ont.-raised pop singer for his share of all publishing copyrights and royalties from his master recordings.

The deal covers Bieber’s entire back catalogue of more than 290 titles released before the end of 2021.

“Justin is truly a once-in-a-generation artist, and that is reflected and acknowledged by the magnitude of this deal,” Bieber’s longtime manager, Scooter Braun, said in a statement obtained by CNN. “For 15 years, I have been grateful to witness this journey and today, I am happy for all those involved. Justin’s greatness is just beginning.”

Terms were not disclosed by Hipgnosis, and the company declined to put a value on the agreement, but the deal is valued at $200 million, according to Billboard.

Hipgnosis Songs Fund, operated by Middleton, N.S., native Merck Mercuriadis, has spent the past few years striking major deals with some of the world’s most prominent artists, hoping to capitalize on new revenue streams for music, including its use on TikTok and other social media platforms.

Several of the company’s biggest acquisitions have been with Canadians.

In 2021, Hipgnosis bought the royalty rights owned by Winnipeg-born producer Bob Rock on some of Michael Buble’s Christmas hits and Metallica’s “Enter Sandman” and a 50 per cent stake in more than 1,000 songs from 77-year-old Neil Young.

“This acquisition ranks among the biggest deals ever made for an artist under the age of 70,” said Mercuriadis in a statement.

“Such is the power of this incredible catalogue that has almost 82 million monthly listeners and over 30 billion streams on Spotify alone.”


With files from Lucas Casaletto of CityNews

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