Giant rubber duck was an economic boon, festival says
Posted October 12, 2017 2:30 pm.
Last Updated October 12, 2017 3:37 pm.
This article is more than 5 years old.
A Toronto waterfront festival that hosted an unexpectedly controversial giant rubber duck says it generated millions of dollars in economic activity.
The Redpath Waterfront Festival says a study conducted by Enigma Research shows the economic impact of the festival was a record $7.6 million.
About 750,000 people attended, which the festival attributes in part to the attraction billed as the world’s largest rubber duck.
The six-storey, 13,600-kilogram yellow duck was brought to Toronto by the festival at a total cost of $200,000.
The Ontario government gave the festival an approximately $120,000 grant, which Opposition politicians called an absurd use of taxpayer dollars.
The festival says area businesses reported record sales over that Canada Day weekend and that water taxis received a boost in business after a challenging summer due to Toronto island closures.
Here are some facts and figures about the giant duck and festival.
- Economic impact of festival: $7.6 million
- Festival attendance: 750,000
- Percentage of tourists who attended: 31
- Height of duck: six storeys
- Weight of duck: 13,600 kilograms
- Cost to bring duck to Toronto: $200,000
- Funding from province: $120,000
- Funding from federal government: $250,000 (for six-city tour)
With files from News Staff
