Starbucks gives logo a facelift
Posted January 5, 2011 2:46 pm.
This article is more than 5 years old.
SEATTLE, Wash. – Starbucks is giving its logo a facelift.
The world’s largest coffee company is unveiling a new logo without words encircling its iconic sea nymph. It also gives her subtle updates.
Starbucks said the changes amount to more than nips and tucks to its favourite mermaid, by taking the company in a new direction as it makes its way back from the toughest times in its 40 year history.
The new logo was revealed on Wednesday, and will be on cups by March to coincide with the company’s 40th anniversary.