Much anticipated ‘Goon’ skates into theatres

The hockey movie Goon has caused both howls of mirth and some concern before even opening to the public, but all reactions have been drowned out so far by the buzz of anticipation.

The tale of an affable minor-league brawler had been on the radar of Canada’s hockey community for months prior to its wide release on Friday, despite speculation that it could glorify violence in hockey.

The movie — a long-time pet project of co-writer Jay Baruchel — features an A-list roster of Canadian comedic talent as well as a few big names from south of the border.

Seann William Scott of American Pie fame stars as the titular enforcer, with Canadians Baruchel, Eugene Levy, Alison Pill and Marc-Andre Grondin filling supporting roles. Calgary native Michael Dowse directs the film, which also features Liev Schrieber as an aging goon nearing the end of his career.

Although the movie depicts the rough and tumble life of an enforcer brought on board to help out an amateur team, early hype had given it plenty of appeal for the pros of the game.

From what I hear it’s a pretty interesting movie,” said Montreal Canadiens defenceman P.K. Subban, who signed a jersey for one of the producers. “I’ve seen all the previews about it. It looks pretty funny and I’m sure a couple of the guys will get together to see it for sure.”

Winnipeg Jets winger Chris Thorburn agreed, saying the trailers had landed the movie on his list of films he planned to take in.

Goon recounts the story of Doug Glatt, a gentle giant whose fighting prowess comes to the attention of a minor league scout after a scuffle in the audience at a local game. Glatt is recruited into the league despite his lack of skating ability and is enlisted to help protect a rising offensive star.

Schrieber’s aging brawler, Ross (The Boss) Rhea, illustrates the physical and mental strain that can result from a career forged with fists.

The film has been advertised as a comedy, and early reviews suggest it lives up to its billing as a raucous, irreverent look at the game.

Montreal sportscaster Ted Bird described the movie as a “delightfully inappropriate romp” in an early review, singing its praises for being “credible and fall-down funny.”

It’s frothy treatment of a serious subject, however, has given some pause.

“My impression of it was that I don’t necessarily know if they’re portraying the game the real way,” said Canadiens defenceman Chris Campoli. “I mean they’re kind of I guess hyping up the role of the enforcer in the game.”

Schrieber acknowledged the movie is intended as “a love letter” to the game’s hired muscle, but said the aim was never to glamorize violence.

The enforcers’ contributions to the game are often overlooked, he said, adding his own portrayal was inspired by the late Bob Probert.

“If I could say anything to … any of these guys, it would be, ‘You’re not underappreciated, you’re not undervalued. We know who you are and we know what you’ve done and we know what you’ve given for the game and for your teammates and we love you for that,” Schreiber said.

The film’s release comes at a time when the public has become increasingly vocal about the role of violence in hockey.

The deaths of three well-known enforcers, coupled with devastating on-ice hits and high-profile injuries, have some calling in recent months for the National Hockey League to take an aggressive stand against fighting.

Matthew Johnson of the Media Awareness Network says the film’s timing is unfortunate, but suspects it won’t trigger any prolonged backlash from anti-violence crusaders.

“I don’t think it’s glorifying any violence any more than broadcast hockey already is,” he said, adding the film will be ssen by a fraction of the audience that takes in Hockey Night in Canada each week.

The film will perform a valuable service if it highlights the pressure so-called goons face to boost the game’s commercial appeal by protecting stars and delivering entertaining clips for the television cameras, he said.

Paul Melia, chief executive of the Canadian Centre for Ethics in Sport, agreed the film has the potential to open an important dialog.

“Comedy can be used in two ways. It can be used to make light of a situation that’s very serious … but at the same time, if it’s ridiculing the very behaviour that we’re talking about, then it can serve a useful purpose to get us as a society and a sports community to look at this behaviour.”

Goon is also raising eyebrows outside the hockey community. The city of Toronto took down 38 posters advertising the film this week after receiving complaints about the sexually suggestive image they portrayed. The posters reportedly featured Baruchel making a sexually suggestive sign with his tongue and fingers.

City officials declined comment.

Keep it Factual
Add CityNews Toronto as a trusted source on Google to see more local stories from us.

Top Stories

Weight-loss drugs shaping up to be a boon for grocers' pharmacy units

While discount stores have been a bright spot recently for major grocery chains, other units within their empires have been quietly seeing a sales boom: their pharmacies. And it's largely coming from rising sales of weight-loss drugs. The popularity of Ozempic and other GLP-1 drugs, traditionally used to manage Type 2 diabetes, has exploded in recent years thanks to their weight-loss side effects. And as cheaper, generic versions become more widely available, uptake is only expected to rise further. Semaglutides, or GLP-1s as they're sometimes called, are the active ingredient in drugs like Ozempic. For grocers that have pharmacy units, signs of that growth are already noticeable in their financial reports. Loblaw Cos. Ltd., which owns Shoppers Drug Mart and Pharmaprix, reported a roughly 40 per cent surge in GLP-1 sales in each of its last two quarters. "We are beginning to see the impact of GLP-1 drugs going generic. It's still very early, but the initial indications are encouraging," Per Bank, chief executive of Loblaw, told analysts on an earnings call in July. Loblaw executives are projecting double-digit growth for GLP-1 sales in 2027. Metro Inc.'s outgoing chief executive, Eric La Flèche, struck a similar note during its earnings call last month. Metro owns Jean Coutu pharmacies. "Demand fundamentals remain strong with early evidence of increased patient adoption and higher prescription volumes," he said. Loblaw reported its drug retail same-store sales grew 4.6 per cent in its latest quarter, while Metro's pharmacy same-store sales were up 4.8 per cent. Both outpaced same-store sales metrics for food. The gains were driven by the prescriptions category. Even though generic versions of the drug mean lower prices, the growth in volume is still a net positive. "As generic supply continues to build, we expect ongoing expansion of the GLP-1 category to drive low-teens volume and contribution growth," La Flèche told analysts. That's "indicating that higher volumes should more than offset a meaningful portion of the price pressure from generalization," Veritas analyst Kathleen Wong said in a note about Metro's quarterly results in August. "The resulting price deflation is therefore likely to pressure pharmacy same-store sales measured in dollars, but Metro’s early experience suggests that increased accessibility and prescription volumes can offset part of that pressure at the contribution level." Health Canada has so far approved three generic semaglutide products, and is continuing to review more — making the country the first among G7 nations to do so. These used to be called the drug of the rich, said Amar Singh, senior director and head of Canadian retail insights at Kantar. "This drug was expensive, and now, with the generics coming out, this is increasing penetration as the cost has come down and more people can afford it," he said in an interview. Half of the respondents in a Leger poll from March said insurance coverage or a lower-cost generic would increase their likelihood of using a GLP-1. More than half cited weight loss as their primary reason for taking the drug. At that time, eight per cent — or three million Canadians — were on prescription GLP-1s, the survey suggested. With generics increasingly available in the market, Singh said he expects uptake to rise to about 20 per cent over the next year or two. That surge comes as Loblaw and Metro are expanding their pharmacy networks. Loblaw expects to have opened about 200 stores over the last three years, and roughly half are pharmacies, Wong said. Meanwhile, Empire acquired nine Morelli’s pharmacies in Ontario last month that are already situated within some Longo’s grocery stores. Jo-Ann McArthur, president of Nourish Food Marketing, said the increasing popularity of weight-loss drugs could be an opportunity for grocers to tailor customer experiences, especially as attitudes toward food change among weight-loss drug users. For instance, she said grocers could suggest GLP-1-friendly foods and offer meal planning through their loyalty apps, offer health-care insights for those on and off drugs, streamline store shelf labelling and market items that are weight-loss drug friendly. Late last year, Loblaw launched an online weight-management program for people to connect with health care practitioners and see if they qualify for the drugs. "Where they make more money (is) by providing more services and more advice and just making it easier for the consumer to just stay loyal," she said. And it's not just about keeping GLP-1 users within the same ecosystem. "People who are on these drugs often are controlling the whole family's shopping and meal prep," she said. "If one person in a family is on a diet, the whole family is on a diet." This report by The Canadian Press was first published Sept. 13, 2026.

1h ago

Top Stories

Weight-loss drugs shaping up to be a boon for grocers' pharmacy units

While discount stores have been a bright spot recently for major grocery chains, other units within their empires have been quietly seeing a sales boom: their pharmacies. And it's largely coming from rising sales of weight-loss drugs. The popularity of Ozempic and other GLP-1 drugs, traditionally used to manage Type 2 diabetes, has exploded in recent years thanks to their weight-loss side effects. And as cheaper, generic versions become more widely available, uptake is only expected to rise further. Semaglutides, or GLP-1s as they're sometimes called, are the active ingredient in drugs like Ozempic. For grocers that have pharmacy units, signs of that growth are already noticeable in their financial reports. Loblaw Cos. Ltd., which owns Shoppers Drug Mart and Pharmaprix, reported a roughly 40 per cent surge in GLP-1 sales in each of its last two quarters. "We are beginning to see the impact of GLP-1 drugs going generic. It's still very early, but the initial indications are encouraging," Per Bank, chief executive of Loblaw, told analysts on an earnings call in July. Loblaw executives are projecting double-digit growth for GLP-1 sales in 2027. Metro Inc.'s outgoing chief executive, Eric La Flèche, struck a similar note during its earnings call last month. Metro owns Jean Coutu pharmacies. "Demand fundamentals remain strong with early evidence of increased patient adoption and higher prescription volumes," he said. Loblaw reported its drug retail same-store sales grew 4.6 per cent in its latest quarter, while Metro's pharmacy same-store sales were up 4.8 per cent. Both outpaced same-store sales metrics for food. The gains were driven by the prescriptions category. Even though generic versions of the drug mean lower prices, the growth in volume is still a net positive. "As generic supply continues to build, we expect ongoing expansion of the GLP-1 category to drive low-teens volume and contribution growth," La Flèche told analysts. That's "indicating that higher volumes should more than offset a meaningful portion of the price pressure from generalization," Veritas analyst Kathleen Wong said in a note about Metro's quarterly results in August. "The resulting price deflation is therefore likely to pressure pharmacy same-store sales measured in dollars, but Metro’s early experience suggests that increased accessibility and prescription volumes can offset part of that pressure at the contribution level." Health Canada has so far approved three generic semaglutide products, and is continuing to review more — making the country the first among G7 nations to do so. These used to be called the drug of the rich, said Amar Singh, senior director and head of Canadian retail insights at Kantar. "This drug was expensive, and now, with the generics coming out, this is increasing penetration as the cost has come down and more people can afford it," he said in an interview. Half of the respondents in a Leger poll from March said insurance coverage or a lower-cost generic would increase their likelihood of using a GLP-1. More than half cited weight loss as their primary reason for taking the drug. At that time, eight per cent — or three million Canadians — were on prescription GLP-1s, the survey suggested. With generics increasingly available in the market, Singh said he expects uptake to rise to about 20 per cent over the next year or two. That surge comes as Loblaw and Metro are expanding their pharmacy networks. Loblaw expects to have opened about 200 stores over the last three years, and roughly half are pharmacies, Wong said. Meanwhile, Empire acquired nine Morelli’s pharmacies in Ontario last month that are already situated within some Longo’s grocery stores. Jo-Ann McArthur, president of Nourish Food Marketing, said the increasing popularity of weight-loss drugs could be an opportunity for grocers to tailor customer experiences, especially as attitudes toward food change among weight-loss drug users. For instance, she said grocers could suggest GLP-1-friendly foods and offer meal planning through their loyalty apps, offer health-care insights for those on and off drugs, streamline store shelf labelling and market items that are weight-loss drug friendly. Late last year, Loblaw launched an online weight-management program for people to connect with health care practitioners and see if they qualify for the drugs. "Where they make more money (is) by providing more services and more advice and just making it easier for the consumer to just stay loyal," she said. And it's not just about keeping GLP-1 users within the same ecosystem. "People who are on these drugs often are controlling the whole family's shopping and meal prep," she said. "If one person in a family is on a diet, the whole family is on a diet." This report by The Canadian Press was first published Sept. 13, 2026.

1h ago

Most Watched Today