Maine bakery changes treat name after getting cease and desist order for calling them Cronuts
Posted March 21, 2014 12:11 pm.
This article is more than 5 years old.
SOUTH PORTLAND, Maine – The delicious pastry served up by a Maine bakery is still on the menu, it just has a new name, thanks to a bit of legal trouble.
Little Bigs Bakery in South Portland had been serving up its version of the Cronut — a croissant-doughnut hybrid — until earlier this month when it got a cease and desist order.
It turns out the term Cronut was trademarked by the New York City bakery where the treats were invented.
Little Bigs owner James Plunkett tells WMTW-TV (http://bit.ly/1nJpq3g ) the attention was actually flattering and he considered it a badge of honour.
He held a contest among his loyal customers to find a new name, and they came up with the C&D — it stands for cease and desist.
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Information from: WMTW-TV, http://www.wmtw.com
