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Hedley gets serious in 4th album 'Storms'

Jacob Hoggard, lead singer of Hedley, greets fans on the red carpet at the 2011 JUNO Awards in Toronto on March 27, 2011. THE CANADIAN PRESS.

The boys from Hedley are known for their goofy sense of humor, yet their fourth album introduces a more serious side to the band.

The Vancouver-based pop-rock band’s latest album, Storms, is available beginning Tuesday. It touches on real life events and speaks about what it takes to get through a “storm.”

“It’s our most exciting record that we have come up with. We have taken some serious risks on it,” lead singer Jacob Hoggard told CityNews, adding that

On Storms, the band worked with Juno-Award-winning producer Brian Howes and collaborated with Grammy  winner Babyface.

Hoggard also pulled out  his musical-writing skills on three songs on the record: Beautiful; I Won’t Let You Go; and bonus track All You Get Is Sound.

I Won’t Let You Go, the last song on the album, is an eight-minute song produced by Hoggard and Dave Rosin, Hedley’s guitarist. The song was originally supposed to be four minutes but they improvised the last half – spending 30 takes to get the song right, they said.

Hoggard and Rosin said they have never done anything like Storms before: “We are going to poke at your eyes on this new record, man,” said Rosin.

Headley has been prominent on the Canadian music scene for almost seven years now, scoring accolades and strong record sales.

The band  earned three consecutive double-platinum certifications: Hedley (2005); Famous Last Words (2007); and The Show Must Go (2009). They have sold over one million digital singles, were awarded Video of the Year at the 2010 Juno Awards  (for the song Perfect), were listed as one of the top 100 touring artists in the world 2011, to name but a few accomplishments.

Now on record No. 4, the band members say they know their fans are growing up and that their musical tastes are changing. In turn, it’s important to take the same paces as their fans, they say.

Storms’ debut single, Invincible, was released  in August and sold over 14,000 copies in the first week.

“We were being so meticulous with the message we were trying to bring with this song, because Invincible really is about looking back and realizing that we have [all] been through hard times and you’ve made mistakes,” said Rosin.

 “That’s why we wanted it to be our first single because it speaks a lot to what it takes to get through a storm sometimes,” said Hoggard.