Thirty second Super Bowl ad to cost about $3.5 million
Posted January 29, 2012 1:37 pm.
This article is more than 5 years old.
For that price, they had better be good.
A thirty second Super Bowl ad is expected to cost about $3.5 million this year.
Jamie Turner, a marketing expert, says that figure is a big number for even major companies to spend, so the key is to make an emotional connection with viewers.
“If you’ve got a commercial that actually makes people cry or makes people laugh, then the $3.5 million is worth it,” Turner said.
The game is the single biggest advertising opportunity of the year and reaches more people across all demographic groups than any other event.
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