Black ‘Global Warming’ Cloud Falls On Metro Hall
Posted November 2, 2006 12:00 pm.
This article is more than 5 years old.
Anyone walking past Metro Hall Thursday morning would have been surprised at what they saw in the adjacent square – thousands of black balloons bobbing in the wind.
The World Wildlife Fund, which was behind the striking downtown installation said the idea behind it was to make an invisible problem – global warming – visible. Once blown up the clumps of black balloons appeared as a dark cloud, which WWF officials hoped would get people thinking about the dangers of ignoring the environmental crisis.
“Today we’re trying to make the invisible visible,” said Michael Russill, president and C.E.O. of WWF Canada.
“We’re trying to show Torontonians and Canadians that global warming is the biggest threat to our planet. But it’s basically invisible to most people, so we’re putting out 3,000 black balloons, which represents one day’s emissions of the average Canadian.”
The balloons were meant to represent carbon dioxide – the main cause of global warming.
The event is part of a national global warming awareness campaign WWF Canada launched last month.
