Barbie, Oppenheimer deliver record month for Cineplex theatres
Posted August 1, 2023 11:14 am.
Last Updated August 1, 2023 12:47 pm.
Cineplex Inc. says it saw its highest July box office of all time as “Barbie” and “Oppenheimer” sent droves to theatres last month.
The Toronto-based cinema chain says the record month surpassed $86 million in net box office revenues.
July also delivered the company its second-highest month on record, trailing December 2015, when “Star Wars: Episode VII — The Force Awakens” was released.
Cineplex attributed much of the month’s lift to “Barbie,” which generated the highest July attendance at its theatres, followed by “Oppenheimer” and “Mission: Impossible — Dead Reckoning Part One.”
Barbie Land is providing you the perfect escape. ✨???? pic.twitter.com/YBom9617Qb
— Barbie Movie (@barbiethemovie) July 31, 2023
Altogether the company says 6.8 million moviegoers visited its theatres last month, and Cineplex also scored its second-highest monthly premium box office revenue of all time.
The Margot Robbie and Ryan Gosling-starring “Barbie” debuted on July 21, the same day as Christopher Nolan’s “Oppenheimer” hit theatres, with many fans treating the concurrent releases as a double bill.
“Barbenheimer” has proven to be not a one-weekend phenomenon but an ongoing box-office bonanza. The two movies combined have already surpassed $1 billion in worldwide ticket sales.
For a movie industry that has been trying to regain its pre-pandemic footing — and that now finds itself largely shuttered due to actors and screenwriters strikes — the sensations of “Barbie” and “Oppenheimer” have shown what’s possible when everything lines up just right.
With files from The Associated Press