Tips For Twitter Quitters
Posted May 12, 2010 1:49 pm.
This article is more than 5 years old.
It’s one thing to be on Twitter. It’s another thing to do it. According to a recent analysis of 19 million Twitter accounts by Campbell, Calif.-based network security company Barracuda Networks Inc., 73 per cent of Twitter registrants have posted fewer than 10 messages, and a third have never “tweeted” at all.
This hype-busting stat shouldn’t come as a surprise to anyone who has tried the popular microblogging service. Building a critical mass of “followers” who subscribe to your Twitter “feed” takes more time and effort than most people imagine. (After two years of intermittent Twittering, I have amassed 600 followers — compared with Ashton Kutcher’s 4.7 million.) Perhaps a bigger deterrent is Twitter’s glossary of text commands, which reminds anyone over 40 of the agonizing era before Windows and Mac blessed us with point-and-click computing.
But for those who learn the basics of Twitter, it can be a powerful medium for generating personal or corporate brand awareness and credibility. Here are some simple strategies for those who get the jitters over Twitter. In the past couple of months, they’ve helped me increase my following by about 25 per cent, while dramatically reducing the pain of trying to become a big Twitter star.
To read the rest of the Profit magazine article, click here.
