What potato chip flavour should have made Lay’s finalist list?
Posted August 5, 2015 12:18 pm.
Last Updated August 5, 2015 1:53 pm.
This article is more than 5 years old.
For all you traditional potato chip purists out there, smoked meat- and butter chicken-flavoured chips are probably not something you reach for when having a snack attack.
But if you like to experiment with your food, then the “next great Lay’s potato chip flavour” is definitely something your taste buds will crave.
Lay’s Canada, in its “Do Us a Flavour” contest, asked contestants to come up with a potato chip recipe idea based on their favourite food and the Canadian region that inspired it.
The company said it received almost 950,000 submissions. And now, four finalists have been chosen.
The four flavours, from the four regions of Canada, which will be available in stores in early August for a limited time, are:
- Cowboy BBQ Beans on Lay’s Wavy by Brenda Boghean of Calgary, inspired by rodeo food in Western Canada.
- Butter Chicken on Lay’s Original by Darryl Francispillai of Mississauga, Ont., inspired by his South Asian heritage and home in Ontario.
- Montreal Smoked Meat on Lay’s Original by Zdravko Gunjevic of Waterloo, Ont., inspired by Quebec and named for that city’s deli favourite.
- PEI Scalloped Potatoes on Lay’s Original by Jordan Cairns of Burlington, Ont., inspired by his favourite side dish at family dinners and the spuds’ cultivation in Atlantic Canada.
“The flavour submissions not only reflected the diverse tastes, but also the diverse regions across our fantastic country,” Susan Irving, director of marketing at PepsiCo Food Canada, said in a release.
Voting to determine the top flavour runs from Aug. 11 to Sept. 30 and ballots can be cast at Lays.ca/Flavour, on Twitter or Instagram, or by text.
The finalist garnering the most votes will win $50,000 plus one per cent of their flavour’s future sales.
The winning flavour will be announced and available across Canada in late November.
From green olive and meatloaf to grape and chicken gravy potato chips, Canadians have been weighing in on what flavours they would like to see. Click here to read some of the comments.
Jalapeno Mac N’ Cheese created by Randall Litman of Calgary was the 2014 contest winner, and Maple Moose, devised by Tyler LeFrense of Isle Aux Morts, N.L., won in 2013.
