Grocery chain Empire joins ownership group behind Scene+ loyalty program
Posted June 7, 2022 4:42 pm.
Last Updated June 7, 2022 4:46 pm.
TORONTO — Cineplex Inc. and Scotiabank say grocery giant Empire Company Ltd. has become one of the co-owners of their Scene+ loyalty program.
The theatre operator and bank say the new ownership structure will allow Scene+ members to earn and redeem points at the grocer’s supermarkets, including Sobeys, Safeway, Foodland, IGA, and FreshCo.
The Scene+ rollout at Empire’s chains will begin with stores in Atlantic Canada in 2022, but by early 2023, supermarkets across the entire country will have launched the program.
At a later undisclosed date, Scene+ will be accepted at Empire’s network of liquor stores in Western Canada.
Empire says its stores will allow shoppers to earn Air Miles until the Scene+ program is launched in their region.
Scene+ allows cardholders to rack up points when purchasing movie tickets from Cineplex, meals from Recipe Unlimited Corp. restaurants and when banking with Scotiabank. The points can be redeemed for purchases made with these businesses and others.
This report by The Canadian Press was first published June 7, 2022.
Companies in this story: (TSX:CGX, TSX:BNS, TSX:RECP, TSX:EMP.A)
The Canadian Press
