Pumpkin spice in August? Krispy Kreme says why not

Does no one respect the rules anymore? People are wearing white after Labour Day, robotically swiping their credit cards to Christmas carols in November and even hoisting the Stanley Cup in late June. What’s next, sipping pumpkin spice lattes in August?

Stop the presses. That is in fact, what’s next after Krispy Kreme announced it’s launching its complete Pumpkin Spice Collection at selected stores throughout Canada on Monday, Aug. 8 — a month earlier than ever before!

If you want to feel as rebellious as James Dean without speeding in a sports car, you can munch on a pumpkin spice glazed donut while sipping on a pumpkin spice iced coffee way before society deems it appropriate.

The way Krispy Kreme sees it, pumpkin spice can’t be constrained by a man-made construct like time.

“Sure, pumpkin spice is generally associated with fall, but true fans of the flavor will agree that August is close enough!” Dave Skena, Global Chief Brand Officer for Krispy Kreme, said in a release.

“So, we’re pulling fall forward, enabling our guests to indulge and enjoy early with delicious pumpkin spice doughnuts and drinks, including our Pumpkin Spice Latte, which you can get iced or frozen, by the way.”