Desktop to mobile gaming – What you need to know
Posted March 4, 2024 9:47 am.
Last Updated May 1, 2024 11:28 am.
This article is presented to you by Ontario Casinos. Must be 19 or older. Ontario only. Please play responsibly. If you or someone you know has a gambling problem, visit ConnexOntario.ca.
In recent years, the surge in mobile usage and online casinos has led to a shift in the iGaming industry, with 57% of revenue now generated from mobile devices compared to 17% in 2013. While the convenience is undeniable, prioritizing safety in mobile app usage for online casinos is crucial.
This article explores the habits and trends of mobile users in the iGaming industry. Keep reading to discover why the shift to mobile platforms is so popular, and learn about the leading players in the mobile gaming industry.
Let’s kick off with a #Casinos101StatShare, taken from Statistica.com’s Mobile Games – Canada report – Trends and Habits Worth Noting:
- In 2024, the Mobile Games market in Canada is projected to reach a revenue of US$1.19bn.
- The number of users in Canada’s Mobile Games market is expected to amount to 13.7m users by 2027.
- The average revenue per user in Canada’s Mobile Games market is projected to be US$96.77 in 2024.
Now, let’s localize. What’s there for you? Ontario, the first province to allow private operators both inside and outside of Canada to obtain a license by the provincial regulatory body, actually has several online casinos that are recognized for being very user-friendly when catering to the mobile audience.
Here are some specific examples of how some iGaming operators in Ontario have developed features both specifically for the Ontario market as well as for the mobile user:
- LeoVegas offers one-touch login and Touch ID authentication for its mobile app.
- Royal Panda activates portrait mode support and gesture controls for its mobile app.
- CasinoDays present a dedicated mobile app for iOS and Android.
- SpinCasino had launched a mobile-first advertising campaign that targets mobile users and is designed specifically for mobile devices.
- VideoSlots incorporated a mobile-friendly website that is easy to navigate and use on mobile devices
- All operator brands are legally required to ensure prompts and pop-up ads, including mobile, are targeting a 19+ audience
- Language in advertising pop-ups or banners fit for mobile promotion must omit commercial & flamboyant language that “bait” the user with bonuses or “free”-bies
- Accounts created with operator/brand sites have a series of due diligence and ID verification that ensures precautionary steps are taken for the customer to prevent player abuse and addiction
- Brand Deposit limits are set for each brand so as to provide a financial safeguard for a player vs. encouraging addiction
With the ongoing shift from desktop to mobile, it’s crucial for players, whether on mobile or desktop, to adhere to SUPERB safety measures:
S: Check for SSL Encryption
U: Update apps regularly
P: Be cautious of phishing scams
E: Enable two-factor authentication & use strong passwords
R: Play responsibly and abide by set limits
B: Ensure brands are licensed and compliant with the iGaming Ontario Association logo for safety approval.
Mobile apps have transformed the online casino experience, offering convenience and accessibility. In a regulated market like Ontario, iGaming brands prioritize safety. By following these safety tips, players can enhance their online casino experience while minimizing the risks associated with mobile app usage. Want more? Click here for our deep dive into Safer Gambling!
This article is presented to you by Ontario Casinos. Must be 19 or older. Ontario only. Please play responsibly. If you or someone you know has a gambling problem, visit ConnexOntario.ca.