Instagram rolls out ads in Canada
Posted November 10, 2014 1:31 pm.
This article is more than 5 years old.
Starting Monday, Canadian Instagram users will see ads on their feeds.
For the first phase of rollout, those ads will come from just six brands: Hudson’s Bay, Target Canada, Sport Chek, Air Canada, Mercedes Benz Canada and Travel Alberta.
These brands were hand-selected by the company, based on the quality of their current presence on the platform, according to Helen Pak, creative strategist at Facebook Canada (Facebook owns Instagram).
One of the first ads Canadian users will see will be a sponsored photo post from Sport Chek that shows a father and son skating on Lake Louise. Frederick Lecoq, senior vice-president of marketing at Sport Chek said the brand chose to advertise on Instagram because it offers a chance to make an emotional connection with consumers.
While other digital marketing formats, such as Sport Chek’s digital flyer on Facebook, are likely to trigger purchases, Lecoq said he sees Instagram as a “shopping trigger,” meaning it helps pique interest in items consumers may later purchase, or in the store more generally.
Read the full story on Marketingmagazine.ca
