Mark & Donnie Wahlberg to open burger joint
Posted August 26, 2011 12:12 pm.
This article is more than 5 years old.
Those Boston boys know their burgers! Famous siblings Mark and Donnie Wahlberg, along with their chef brother Paul, are opening up a new restaurant in Hingham, Mass.
The family has finally got the rights to the name “Wahlburghers,” which had been previously trademarked.
“It just works,” Ed St. Croix, the Wahlbergs’ business partner, told the Boston Herald. “It’s a good sounding brand we could put out the product with, a great name people could relate to.”
St. Croix said they restaurant’s owners approached Tom Wahl’s, a chain of burger joints based in Rochester, N.Y., a few months ago after they discovered it sold a product called the “Wahlburger.” Now the famous family’s business partners have access to the “full spectrum” use of the name. “It worked out well for both sides,” he said.
Wahlburgers is set to open soon at the Hingham Shipyard across from the brothers’ Italian restaurant, Alma Nove. And, next up for the multi-talented Wahlberg family is pizza place, scheduled to open next spring.
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