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Advance ticket sales for Leafs playoff hit snag

Toronto Maple Leafs' James van Riemsdyk (21) celebrates a goal with teammate Phil Kessel (81) during second period NHL action in Ottawa on April 20, 2013. THE CANADIAN PRESS/Justin Tang

Advance ticket sales for the Toronto Maple Leafs’ first two playoff games hit a major snag on Thursday morning when buyers were temporarily unable to purchase tickets online.

The 750 tickets to the first two games were supposed to be available to members of the 72,000 Leafs Last Minute Club at 10 a.m. on Ticketmaster. But fans couldn’t buy them until a half-hour later.

 

 

 

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“We didn’t realize for 10 minutes and it took us another 20 minutes to fix,” said Robert Hunter, MLSE’s executive vice-president of venues and entertainment, adding the tickets were sold out in seconds.

“We have nothing else to say except an apology.”

Shortly after 11 a.m., Ticketmaster also apologized, calling the problem a “technical error.” Fans were told to follow email links to purchase tickets.

It’s the first time the Buds have made the playoffs since 2003-2004 and fans had signed up in advance for access to the tickets.

To avoid future problems, Hunter said MLSE may take the 72,000 fan names and do its own lottery.

“That may be the best solution,” he said.

Some fans who were deterred by the ticket price won’t be happy to hear that MLSE has no plans to reduce the price, which has gone up by 75 per cent.

“We’re in a big market and hockey is a big product here,” he said. “But the reality is that those were set early on and we’re going to stick to our pricing strategy.”

Here’s what other fans had to say on Twitter:

 [View the story “Leafs fans locked out of ticket sales” on Storify]

Would you shell out? Let us know in the comments.