What Would Gwyneth Do?

Gwyneth Paltrow is on a crusade to enrich your sad, spiritually and materially malnourished life. The first sign of the Oscar winner’s humanitarianism appeared last September with the launch of Goop.com, a website and free weekly newsletter sent to subscribers offering advice on topics as diverse as her bowel-cleansing “detox,” how to copy her daily “uniform,” and her favourite places to stay and eat. Other celebrities, among them Paltrow’s ex-fiancé Brad Pitt, tour refugee camps. Providing a portal into her privileged life is Paltrow’s way of giving back. As she told USA Today: “I just thought if I could affect one woman’s life positively who was trying to do all the things I was doing, and I had one solution that worked for me that might work for her, it was worth it to try and share it.”

It’s the rare woman, of course, who has Paltrow’s hectic schedule-commuting by private plane between houses in London and the U.S. with her husband, Coldplay front man Chris Martin, and their two young children, balancing an acting career with endorsements for Estée Lauder, Tod’s and South Korean fashion line Bean Pole International, and squeezing in yoga classes and workouts with the trainer she shares with Madonna. Still, Paltrow’s noblesse oblige is such that she finds time to convene her “sages,” among them Deepak Chopra, to discuss surviving family tensions during the holidays, to post a video of butt-reshaping exercises starring her trainer, Tracy Anderson, and to compile a holiday gift guide that includes a US$500 Dean & DeLuca “Small Ultimate Gift Set” with truffled goose foie gras. Just last week, she provided a new twist on the tired book-club trend, with picks from her “most literary-minded” girlfriends, among them Madonna and the model Christy Turlington.

To read the rest of the Maclean’s article, click here.

US actress Gwyneth Paltrow attends a press conference for US director James Gray’s film ‘Two lovers’ at the 61st Cannes International Film Festival on May 20, 2008 in Cannes, southern France. (FRANCOIS GUILLOT/AFP/Getty Images)

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