Officers from Health Canada shut down an e-cigarette company’s product activation in Yonge-Dundas Square on Sunday afternoon.
The vape pen and cartridge retailer Vype was holding an event in the square when officers ordered them to cease operations around 3 p.m.
Health Canada said it initiated appropriate enforcement action to stop the non-compliance and prevent further non-compliance.
“The Vype Tunnel promotion at the Yonge-Dundas Square in downtown Toronto was deemed to be in contravention of the prohibition on lifestyle advertising of vaping products and the prohibition on the use of testimonials and endorsements to promote vaping products,” the agency said in a statement to CityNews.
Health Canada says it seized the promotional equipment used and was not aware, not did it observe, the distribution of samples.
“Health Canada will continue to monitor compliance with the promotion restrictions under the TVPA and will take appropriate enforcement action as and when needed.”
Based on the company’s social media posts, they planned to run the pop-up exhibit in the square all through Easter weekend and simply said “At Yonge & Dundas. Vype ePod: Polar Mint, until 4/22.”
CityNews reached out multiple times to Vype for comment but did not receive a response.
You must be 19 years or older to purchase e-cigarettes or vaping supplies in Ontario