E-cigarette company installation shut down by Health Canada

Health advocates are calling for even tougher restrictions after one of Canada's top e-cigarette and vaping companies had one of its promotional installations shut down after running afoul of Health Canada regulations.

By Tina Yazdani

Officers from Health Canada shut down an e-cigarette company’s product activation in Yonge-Dundas Square on Sunday afternoon.

The vape pen and cartridge retailer Vype was holding an event in the square when officers ordered them to cease operations around 3 p.m.

A seize order posted on the company’s exhibit says they contravened sections 30.2 & 30.21 of the Tobacco and Vaping Products Act.

Vype seize order

A seize order posted on a pop-up Vype exhibit in Dundas Square which was shut down by Health Canada officers on April 21, 2019. CITYNEWS/Tina Yazdani

Health Canada said it initiated appropriate enforcement action to stop the non-compliance and prevent further non-compliance.

“The Vype Tunnel promotion at the Yonge-Dundas Square in downtown Toronto was deemed to be in contravention of the prohibition on lifestyle advertising of vaping products and the prohibition on the use of testimonials and endorsements to promote vaping products,” the agency said in a statement to CityNews.

Health Canada says it seized the promotional equipment used and was not aware, not did it observe, the distribution of samples.

“Health Canada will continue to monitor compliance with the promotion restrictions under the TVPA and will take appropriate enforcement action as and when needed.”

Based on the company’s social media posts, they planned to run the pop-up exhibit in the square all through Easter weekend and simply said “At Yonge & Dundas. Vype ePod: Polar Mint, until 4/22.”

CityNews reached out multiple times to Vype for comment but did not receive a response.

You must be 19 years or older to purchase e-cigarettes or vaping supplies in Ontario

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